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A Thing Called the Internet
Yellow Pages Are Useless (unless used as doorstops)
Talking to small businesses in town, the topic of Yellow Pages has certainly come up. You see, it blows me away that there are people still paying a lot of money to have one banner ad in the Yellow Pages. One professional told me that the yellow pages ad costs him $12,000/year! I couldn't believe it.
Yellow Pages Ad "Features"
Let's look at what you're getting when you buy a Yellow Pages ad:
- A black and white or at best, coloured, ad on really low quality paper.
- Totally static -- you cannot update the information mid year.
- Totally boring -- it can be quite difficult to look unique or catch the eye of a customer amidst all the distractions.
- Ancient -- even grandmas are on Google now.
Take Your Business Online with 10 Dollars and a Google Account
Websites are Necessary
A website is necessary for any organization. Yeah, duh! But, what happens if you're just starting a business or would like to try out a new idea ... and you don't want to break the bank?
Got $10 and Some Time?
Well, Mashable has just posted a great article on how to create your own website with only $10 and a Google Account. You see, you're not getting...
I Wouldn’t be Able to Handle the Business...
I help out a friend with his fruit truck at the Lethbridge local Farmers’ Market and we have a neighbour who really takes care of the image he presents to his customers! He had hired a professional decorator to design his table layout, colour, signage, and what not! I thought that was really neat. Seeing how obsessed he is with marketing, I naturally asked him...
