Talking to small businesses in town, the topic of Yellow Pages has certainly come up. You see, it blows me away that there are people still paying a lot of money to have one banner ad in the Yellow Pages. One professional told me that the yellow pages ad costs him $12,000/year! I couldn't believe it.
Let's look at what you're getting when you buy a Yellow Pages ad:
A website is necessary for any organization. Yeah, duh! But, what happens if you're just starting a business or would like to try out a new idea ... and you don't want to break the bank?
I help out a friend with his fruit truck at the Lethbridge local Farmers’ Market and we have a neighbour who really takes care of the image he presents to his customers! He had hired a professional decorator to design his table layout, colour, signage, and what not! I thought that was really neat. Seeing how obsessed he is with marketing, I naturally asked him...